Introducing Caffeine Farmer, a visionary coffee brand deeply rooted in the art of storytelling, located in Poland. Catering to both B2B and B2C markets, as well as fostering B2B2C connections, the online platform serves as the hub for a captivating journey through the world of coffee. Caffeine Farmer is more than just a coffee brand; it’s a global exploration through taste.
The main idea of the logo was to express the meaning of words in a simple artistic and vintage style logotype. That’s why we came up with this sketch of an farmer living in the best of 80’s, a decade that most of industries needed workforce. The coffee beans came to evolve the logo as it indicates you that it’s coffee related. To top up the logotype we added this special font to the title that creates a feeling of minimalistic vintage and trust. Although we cannot ignore the elephant in the room, the color pallete that express all the warmth and coziness that a coffee related brand needs.